In an episode taped last spring at Avery Brewing Co., York and Werner sipped a Belgian-style white ale while struggling to decipher “Taking Trade-offs Seriously: Examining the Contextually Contingent Relationship Between Social Outreach Intensity and Financial Sustainability in Global Micro - finance.” Even for academic minds, the title alone was tough to crack. As for the content, York and Werner have put together some unlikely pairings: Pinot noir with research on the transformation of the yoga industry a rice-based vodka with a paper on rural ventures malt whiskey with research on hierarchies within cooperatives and a hazy India pale ale with a study on cannabis’ influence on new venture ideation. Plus, he added, sampling drinks just makes it more fun: “We want it to be approachable and candid and entertaining, with the hope that we’ll provide one thing an entrepreneur can take away from the paper.”Īs the podcast enters its second season, it has more than 20 episodes, over 1,400 downloads, and more than 2,000 listeners under its belt. “This part of the show is an exploration of the emerging sector of craft beverages and entrepreneurship in Boulder,” York said. Jeff York Associate Professor | Chair of the Division of Social Responsibility and Sustainability | Research Director of the Deming Center for Entrepreneurship “We want it to be approachable and candid and entertaining, with the hope that we’ll provide one thing an entrepreneur can take away from the paper.” So far, they have analyzed everything from pinot noir to IPAs, sour beers to Japanese single-malt whiskey. To kick off each episode, York and Werner sample a craft beverage at a local distillery or brewery and interviewthe establishment’s founder before tackling the paper du jour. “Truthfully,” said Werner, “it is apparent that a few of our guests have not lived in this entrepreneurial world and cannot relate to the day-to-day pressures of starting a new business. Werner is the veteran entrepreneur, who challenges York to “explain the study to me as if I were a 5-year-old.” With the help of the paper’s authors, who join remotely, York and Werner distill the research into usable takeaways. They came up with “Creative Distillation”- a podcast that brings entrepreneurship research to the masses by breaking down academic papers into usable, tangible insights. “This is fascinating stuff, Jeff, but how is it useful to an entrepreneur? A student? An investor?” It was a good question-one that needed answering. Midway through York’s analysis, Werner stopped him. Over drinks at a restaurant in downtown Boulder a couple years back, professor Jeff York shared some exciting new research with Brad Werner, director of teaching at the Deming Center for Entrepreneurship at Leeds.
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